How are you identifying your niche?

A few weeks ago, I created a simple video on Basic Keyword Research. I’d produced that article to help a Chinese friend who had decided to create a website offering Chinese travel tours. After publishing their site they realized they weren’t getting any web traffic, despite their traditional marketing efforts.

I decided to do a quick analysis on their site and realized it had been put together without any strategic planning or keyword research. Not being a direct close friend or directly associated, I didn’t have time or the desire to sit down and explain what some of the problems were.

However, making a quick 10 minute video was easy and somewhat enlightening, but still nothing more than an extremely simple introduction. I’m not the best video producer by any means and I failed to explain the basic concepts of understanding the data.

If you do a Google search for “chinese travel” and get About 140,000,000 results, that should tell you there is heavy competition for that specific keyword. If you want to get your site to show up on the front page for that search term, you have a lot of work ahead of you.

If you run the “chinese travel” search term through the Keyword Tool by Google, you find that globally there were around 49,500 searches and 33,100 locally for the month of April. My “locally” covers North America.

Finally, if you examine the search terms with the Traffic Estimator, you discover that you could expect between 14 – 23 visitors per day if you held the a position in the top 3 positions.

Without any more research efforts, this data should tell you something. It should tell you, that it’s a long climb to the top and the results are somewhat minimal in the end. You would of course piggy back on a variety of keywords along the way, but you have to ask yourself if this is the correct keyword to capture? Are there better ones?

Ideally, you want to find keyword combinations that have a lot less page results from your search and have a higher rate of traffic once you’ve made it to the front page. This is due diligence work but vital to the success of your site and it’s marketing campaigns.

I like to try and create a plan based on keyword research for whatever site I create or develop. I’ll sometimes find a heavy competitive keyword phrase and make it a long term goal, but I’ll always find long-tail keywords I can use to get the site started.

I feel there isn’t enough time in the day to do all the things I would like. Exploring Google and all they have to offer small business is something for which I do not have enough time. Even still, I would love to become well versed in their technology.

Google has implemented a Google Apps Reseller, which should be of great interest to IT solution providers and professionals around the world. I have passion for internet technologies and Google has become a vital component of successful online businesses and careers. As an IT consultant, I don’t have the luxury of using time as an excuse. I need to know Google.

I may not be a Google Authorized Reseller, but at least I’m taking advantage of Google technologies and services for my business and personal use. Google and their many webmaster tools has become a best friend for small businesses. They contribute to the open source community too, which I respect.

If you’re in consulting business or an IT professional and you’re just using Google as a search engine, you’re missing out on some of today’s most important internet technologies. GMail is awesome email software and the convenience of Google Docs puts commercial applications to shame. But, it’s the Google API that truly makes it all so powerful.

If you’re already in the IT industry and taking advantage of Google Apps for your business, you now have the opportunity to add Google Apps to your existing VAR business model. The Google Apps Reseller Program is an opportunity to strengthen relationships with existing clients and generate revenue by having Google as your partner.

After having used Delphi for PHP to build an application framework, I managed to figure a lot of things out. I had to dig into the VCL and make some changes, search through tons of useless online documentation, and build and rebuild to finally get something I felt was fluid and sensible.

I’ve been a Delphi application developer since version 1, and I’ve grown with Delphi and it’s IDE and development style over the years. I’ve created dozens of custom components, taken advantage of it’s undocumented objects, and became involved with the Open Tools API.

I believe Delphi can be used to write some extremely poor applications, and I know it can be used to create some very slick applications as well. It’s all in the architecture and the developer who writes the code. Events can be elegant or nasty, depending on the experience the developer has with the IDE.

I tried to follow good practices in the Delphi for PHP environment. I’m not a fan of data-aware development in either Delphi environment, but I played with the technology in Delphi for PHP. I followed the rules, studied the code, and created some applications that took advantage of the templates, libraries, and it’s AJAX architecture.

After some very simple and mildly complex applications, written the way I believe Delphi for PHP was intended to be used, I gave up on it. Ignoring the weight of the VCL and just trying to make a decent application with an open mind (and some high hopes), I just couldn’t keep my code simple and elegant. I also couldn’t consistently produce XHTML/CSS code that remained W3C compliant or validated.

The future of Delphi for PHP is always in question when you are determining the direction of an application. Will it be supported in 5 years? Will they improve it? Can it even be improved? Will the VCL stand the test of time? Will there be a pool of developers to draw from when it comes time to hire an employee?

I just cannot believe it has a bright future as a commercial development environment, especially when there is an entire force of PHP developers openly improving upon Eclipse for PHP. With that said, I could in no way recommend a client begin new development with this product. In my opinion, they would eventually be stuck with a heavy weight application that can’t meet W3C standards, has outdated and neglected libraries, and frowned upon my any respectable PHP developer.

This is where I stand with Delphi for PHP and will no longer be creating articles or videos in the Delphi for PHP IDE.

I will however, be contributing content to PHP application development using Zend Servers and Eclipse for PHP, as well as some of the Zend Framework.

For those of you who are unaware, I’ve been in China for a little more than a year. However, I’m back in the good ol’ United States now and have time to play with my hobby sites again.

I apologize to everyone who’s been waiting for me, it seems there has been a fair amount of activity for this site ( although I thought it would be dead and silent by now ).

I’m still heavily involved in web development using PHP and I fully intend to update my content and get things rolling again, as it’s not only fun for me, it’s always interesting to go back in time and see what I was doing.

I plan to begin updating my home page and my templates page this week.

Thanks for all the kind words and emails, I really appreciate it.

Michael

Does your table designs support NULL values?

There is a debate about creating tables which permit NULL values. I personally make every effort to make every field in a table NOT NULL. The argument for this: I want to be able to depend on my SQL statements. In this post I will illustrate how an insignificant field that allows NULL values can create an issue. This is a simple illustration. More complex queries can break down as easily where NULL values are allowed.

It’s in my opinion, that NULL fields should be a topic for discussion, when you begin talking about your designs and the integrity behind those designs.

Example: NULL fields are allowed.

There are several things wrong with this table, but for the moment I would like to simply use it as an example of a table that supports NULL values. There are plenty of other fields in this table, but I’ve removed them for the sake of this post. They all permit NULL values.

In my opinion, the problem with this style design is that “I can’t always depend on my queries to produce good results“. Most of the time the system has entered in FIRST_NAME and LAST_NAME into the table and sometimes but not always, they entered a MIDDLE_INITIAL.

So, if we have two users in the system and the data looks like this:

Example: Sample data.

…and one of them has a middle initial, while the other does not. Then this creates the potential for unpredictable results in advanced queries.

Example: SQL Statement.

All I want to do is concatenate the users name in SQL, so it displays in the format of my choice without my having to do it in code. Sometimes, it’s nice to bring back data in the format you want. Besides, if I execute this query in more than one place in my application I don’t want to have to continue formatting it in code. I just like to have the query do it.

The problem is, when NULL fields are allowed, you cannot depend on good results. Especially if I built my query and was testing it with people who had middle names. The first time the query came across someone who had a NULL middle name in the application, the application would receive unexpected results.

Example: Query Results

Despite the fact there is data in FIRST_NAME (= Web) and LAST_NAME (= Master), the returned result is still NULL. The MySQL concat() function failed to return the proper results, because MIDDLE_INITIAL contains a NULL value.

Using simple straight forward SQL statements failed, due to a NULL field in MIDDLE_INITIAL. This is a visual example; something we can see in a result window. However, if I had a more complicated query and was using a NULL field in a JOIN, then the problem isn’t as interesting. The problem can even become frustrating.

Example: NOT NULL table redesign (following the data structure)

In this table, MIDDLE_INITIAL has a value, even if the value is empty. An empty value is not the same as NULL and the results would return as I might expect them. The query in this post would execute properly and return the right results.